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Salesforce Marketing Cloud is a powerful digital marketing platform that allows businesses to engage with their customers through various channels such as email, social media, mobile, and web. To become a certified Salesforce Marketing Cloud Consultant, you need to demonstrate your expertise in configuring, implementing, and executing marketing campaigns using this platform. The Salesforce Marketing-Cloud-Consultant (Salesforce Certified Marketing Cloud Consultant) certification is a globally recognized credential that validates your skills and knowledge in the field of digital marketing.

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The Marketing-Cloud-Consultant certification exam is a proctored exam that includes 60 multiple-choice questions. Marketing-Cloud-Consultant exam duration is 105 minutes, and the passing score is 68%. Marketing-Cloud-Consultant exam fee is $200, and the certification is valid for two years. Marketing-Cloud-Consultant Exam can be taken either online or onsite at a testing center, and it is available in multiple languages.

Salesforce Certified Marketing Cloud Consultant Sample Questions (Q134-Q139):

NEW QUESTION # 134
A user in Marketing Cloud needs to send an email to a Salesforce Report via a Guided Send process.
How should the consultant meet this requirement?

A. Assign the integrated user the Marketing Cloud AppExchange User permission set in Sales Cloud.
B. Create data validation rules for the integrated user in Sales Cloud.
C. Create a Salesforce Data Extension for the user to select during a Guided Send.
D. Add custom links to the page layouts in Marketing Cloud

Answer: A

NEW QUESTION # 135
Northern Trail Outfitters (NTO) has been storing web behavior in a data extension for several years. They have indicated that with several hundred million rows, there has been an impact on performance. NTO indicates they only need to store data from the previous twelve months, which will not exceed eighty million rows.
Which two methods would allow them to utilize a Retention Policy?
Choose 2 answers

A. Delete data from the data extension prior to twelve months ago, then configure a Retention Period via Contact Builder.
B. Reconfigure the current data extension as-is with a Retention Period via Contact Builder.
C. Clear data from the current data extension completely, then reconfigure a Retention Period via Email Studio.
D. Replace the current data extension with a new data extension configured with a Retention Period.

Answer: A,D

Explanation:
Comprehensive Explanation:
In Salesforce Marketing Cloud, applying a Retention Policy to a data extension helps manage data storage by automatically deleting records after a specified period.
* Option B:By deleting data older than twelve months, NTO ensures that only relevant data remains.
Subsequently, configuring a Retention Policy via Contact Builder will automate the deletion of records beyond the desired retention period moving forward.
* Option D:Creating a new data extension with a predefined Retention Policy is a proactive approach.
This ensures that only data within the desired retention period is stored, and it avoids potential issues with applying retention policies to existing data extensions that have exceeded certain thresholds.
Reference:
Salesforce Help:Manage Data Retention Policy

NEW QUESTION # 136
Northern Trail Outfitters (NTO) maintains a blog for key outdoor enthusiast influencers to use in sharing their experiences with NTO equipment and the outdoors. NTO also sends out a weekly email newsletter, and they want to include links to the latest blog entries as part of the newsletter.
Which two solutions could pull in the RSS feed at the time of send?
Choose 2 answers

A. Dynamic Content
B. External Content
C. AMPscript
D. Personalization Strings

Answer: B,C

Explanation:
Two solutions that could pull in the RSS feed at the time of send for Northern Trail Outfitters' weekly email newsletter are:
* AMPscript. AMPscript is a scripting language that can be used to retrieve and display dynamic content from external sources, such as RSS feeds, in emails.
* External Content. External Content is a feature that allows marketers to create blocks of content from external sources, such as RSS feeds, in Content Builder.
Dynamic Content is not a solution for pulling in RSS feeds, as it is used to display different content based on subscriber attributes or rules. Personalization Strings are not a solution for pulling in RSS feeds, as they are used to display subscriber or account information in emails. References:
https://developer.salesforce.com/docs/atlas.en-us.noversion.mc-programmatic-content.meta/mc-programmatic-co
https://help.salesforce.com/s/articleView?id=sf.mc_ceb_external_content_blocks.htm&type=5

NEW QUESTION # 137
Northern Trail Outfitters (NTO) is launching a new subsidiary brand, Cloud Kicks, within the next six months.
Cloud Kicks anticipates sending approximately 50,000 emails per month from a child business unit. NTO will execute a large campaign announcing and associating itself with Cloud Kicks as part of the brand kickoff and is comfortable sharing digital properties with them. Cloud Kicks wants to utilize a custom sending domain, but deliverability is a primary concern.
What approach should be recommended?

A. A Private Domain should be applied to the child business unit.
B. A Private Domain should be applied to the parent business unit.
C. A Sender Authentication Package should be used for CloudKicks.
D. A new Sender Authentication Package should be used for NTO.

Answer: C

Explanation:
To use a custom sending domain and maintain deliverability for Cloud Kicks, Northern Trail Outfitters should use a Sender Authentication Package (SAP) for Cloud Kicks. A SAP is a tool that allows marketers to authenticate their emails with their own domain name and branding elements, such as links and images. A SAP also helps improve deliverability by increasing sender reputation and avoiding spam filters.
A new SAP for NTO is not needed, as they already have one for their existing brand. A private domain is not recommended for Cloud Kicks, as it does not provide full authentication or branding benefits as a SAP does.
References:
https://help.salesforce.com/s/articleView?id=sf.mc_es_sender_authentication_package.htm&type=5

NEW QUESTION # 138
Northern Trail Outfitters wants to use Marketing Cloud to send notifications to customers when their orders are ready for in-store pickup. The notifications can be either SMS or email depending on their communications preference.
How should the consultant set this up?

A. Journey Builder Transactional Send Journey.
B. Automation with a Send SMS and Send Email activity in separate consecutive steps.
C. Create an Outbound Message in MobileConnect with AMPscript in body to trigger an email confirmation as a fallback.
D. Journey Builder multi-step journey with an API entry event and a decision split.

Answer: C

Explanation:
To send notifications to customers when their orders are ready for in-store pickup via SMS or email depending on their communications preference, Northern Trail Outfitters should use a Journey Builder multi-step journey with an API entry event and a decision split. A Journey Builder multi-step journey allows marketers to create personalized customer experiences across different channels and platforms. An API entry event allows marketers to inject contacts into a journey based on real-time events or data from external systems, such as order status updates. A decision split allows marketers to route contacts to different paths or activities based on their attributes or behaviors, such as communications preference. References:
https://help.salesforce.com/s/articleView?id=sf.mc_jb_journey_builder.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_jb_api_event.htm&type=5https://help.salesforce.com/s/articl

NEW QUESTION # 139
......

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